Heart of Retail Success & Are you making a profit

The heart to retail success, and business in general, is how we relate to the customer. There are many ways to relate to customers, however, the most effective is through emotion. When we understand our customer needs and motivations, as well as our own, we can create a heartfelt retail experience that has far-reaching effects. Presentation will also provide the owner of a swimming pool construction/service or retail store with the financial tools necessary to understand the profitability of their company.